ART DIRECTION

  • Determine how best to represent a concept visually
  • Determine which photographs, art, or other design elements to use
  • Develop the overall look or style of a publication, advertising campaign, or theater, television, or film set
  • Supervise design staff
  • Review and approve designs, artwork, photography, and graphics developed by staff member
  • Talk to clients to develop an artistic approach and style
  • Coordinate activities with other artistic or creative departments
  • Develop detailed budgets and timelines
  • Present designs to clients for approval








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